Hypoallergenic
Dog Treats

with Superfoods
It's time to shake up dog treats...

Academic research shows that beef, dairy, chicken and wheat are the most common causes of allergic reactions in dogs, so we've used high quality mono-protein from insects to create a hypoallergenic dog treat.

Pet owners are increasingly treating their dogs like people. As a result they want cleaner ingredients and food that aligns with their own demands such as gluten free, low in grains and high in nutrient value.

People are increasingly conscious of the environmental footprint of themselves and their pets. They are looking for products that have reduced negative impact on the planet

Key Features

Healthy fats

Topromote gut health

Antioxidants

To protect and enhance general health

Amino acids

For immune system support

Ingredients you recognise and nothing else...
Veges you'd eat yourself
Vegetable ingredients like Carrot, pumpkin, spinach
Insect Protein
High quality insect protein fed on veges that would otherwise go to landfill
Superfoods

Flaxseed, sunflower seeds, papaya, coconut oil, psylium husk and turmeric 

No gluten, wheat, grain, fillers, or colours

Pricing

We are currently working to adjust our New Zealand pack size and pricing to suit international markets.

Our Environmental Pawprint
Carbon Pawprint

Insects emit lower levels of greenhouse gases and ammonia
Land & Water

Less land and water use is required to raise insects
Efficient

Insects require fewer inputs such as food for the same amount of protein output. 

INTERESTED IN THE EVIDENCE?

Scientists, Vets and even the BBC are onboard with insects

The BBC said "Insect-based food is better for pets than top steak"

The British Veterinary Association encourages people to use insect based foods for their nutritional and environmental benefit
Insects need no fertiliser or pesticides and produce very low emissions.
Insects are rich in several microminerals such as copper, iron, magnesium, manganese, phosphorus, selenium and zinc

Insect fats contain lauric acid, which is known to support dog health
Protein from beef requires 8–14 times as much land and approximately 5 times as much water compared to insects

We've been validating consumer demand over the last 12 months to ensure that you're buying into a treat that will fly off the shelves. 
1.
We started by looking at global trends to validate that people were indeed interested in feeding an insect based treat to their pets. We found plenty of evidence in Europe and the USA of successful brand launches in the last couple of years. 
2.
Next we got out and talked to people. We found that over 72% of dog owners said they were willing to feed an insect based treat to their dog. 
3.
Confident that people were interested, we wanted to test their actual actions, not just their intentions. We set up a temporary store, ran Facebook ads to generate traffic and measured how many people clicked our buy button. We found our conversation was better than average so moved to the next stage. 
4.

We're now actively retailing the treats in New Zealand and we are looking at international expansion options.

How are the insects grown?

Our insect protein is grown in a state of the art facility in Malaysia.

Our factory feeds waste plant material to the insects which means waste is diverted from landfill and they are only fed high quality food.

Our team works with world-leading animal geneticists and microbiologists to deliver the best strains of insects and microbes for each waste material.

The protein is produced by gently and minimally processing our sustainably farmed insects to retain their natural goodness.

The process is designed to create a balanced nutritional profile, amino acid composition, palatability and hypo-allergenicity while ensuring full traceability and safety

Technical details
Not a complete food. Not for human consumption.
Manufactured in Malaysia